According to the latest research conducted by Missouri University of Science and Technology, a potential customer makes up his/her mind about your products or services within less than two-tenths of a second of viewing your website. How does your website measure up to such a quick judgment call? Hold on, before answering that, read some more interesting statistics to know the real value of perfect website design.
The research further reveals that most of the viewers spend about 2.6 seconds scanning your website before focusing on a particular section
- They spend around 6.5 seconds focusing on the logo area
- Around 6.5 seconds viewing the menu area
- Around 4 seconds on the search box
- Around 6 seconds skimming the written content
- Around 10 seconds on the main image/page
- Around 5 seconds on viewing the social links area
- Around 5.5 seconds on the bottom page of your website
Now that you have a pretty good idea about what parts of your web design need more attention, so next time you have a conversation with your web designer, you can tell him/her what you need in your website.
Your website is just like your office or your business shop, there are certain areas in your shop that attract your customers and you always make sure to organize or decorate those areas in the best way possible to attract more traffic and make more business. It is the same with your website; your potential customers make a good judgment of the quality of the products or services that they can expect within the first few seconds. Therefore, a good web designer always makes sure that your website design meets the expectations of your visitors.
There are so many factors that count in keeping your visitors engaged and extract some business from them. An intelligent website designer always give due importance to the following areas:
- The color scheme of your website
- The image quality
- The quality and quantity of content
- The load time of your website
- Social sharing buttons
- Cross platform capability
Do a thorough visual audit of your website and find out if it gets the best grades in all the above mentioned points. If any part of the website design puzzle is not fit properly, your whole purpose of having an online presence is killed. So, make sure that you put all the piece of the puzzle together in the best way possible, so that you can expect a better and efficient web site, fully capable of attracting and retaining your customers.