‘SMAC’ is the abbreviation of Social, Mobility, Analytics and Cloud. It’s not just a new buzzword in the tech community – it’s also changing the way businesses and end users receive IT services.
The way we do business – and the IT systems we rely on to do so – are constantly evolving. We’ve had a few different ‘eras’ in the corporate IT industry so far. These are (with approximate dates):
- Mainframe (1950-1965)
- Mini-computing (1965-1980)
- Personal computer and client-server (1980-1995)
- Internet era (1995-2010)
Many in the industry believe that the SMAC technologies (sometimes referred to as the ‘SMAC stack’) characterize the fifth era. Let’s break down the acronym:
Social – These technologies enable flexible collaboration and information dissemination across a business by allowing staff to share information quickly and easily through social networks.
Mobile – The ubiquity of mobile devices gives businesses the exciting potential of unlimited connectivity. Executives are now able to access company data quickly and easily – anywhere, at any time.
Analytics – Businesses now have an unprecedented ability to gather valuable data on their customers – from their route to the business’ website to how long they spend on a website and where exactly they are falling off. This gives companies the potential to enhance their customer relationships and respond quickly to client needs.
Cloud – Cloud computing is the cornerstone of the SMAC stack, and an underlying force behind the social, mobile and analytic technologies. It gives businesses greater agility than they have ever had before, eliminating geographical barriers and the costs and maintenance involved with physical servers.
What does SMAC mean for the future of business?
Today, success in business depends upon quick decision-making, which in turn depends upon access to the latest, most up-to-date information.
This is what SMAC allows for.
A business’ data used to reside in a central database there on the premises, only accessible to staff via their desktop computers (by logging into a business management software system – like ERP or CRM).
Thanks to the SMAC technologies, though, this information is readily accessible remotely – enabling those all-important on-the-spot decisions that are vital to success.
The Cloud allows groups of people to view information and take part in collaborative decision making from wherever they are. Giving staff the resources and IT services they need, when and where they need them, means increased efficiency and quicker project delivery. This, in turn, means a reduction in capital expenses.
The Cloud also eliminates many of the operational issues and defects that come with physical servers, saving time and money, and giving staff the chance to continue with more important matters.
The power of Analytics
Finally, Analytics allows for real-time collection of the empirical data on consumers that is vital for commercial success. This includes who is visiting the company website, how they are getting there, what they do on the site, and whether or not these site visitors are becoming customers.
Gathering this data and forming an appropriate response used to be a lengthy process. Analytics eliminates the time and the cost, allowing a company to respond nimbly to the behaviour of the people that matter to their business’ success. That could involve anything from how they market their business online to optimising the usability of the website and even shifting the way they see their target market. Professional IT services by CtrLit get a quote today.
If you need any more proof of just how important SMAC is becoming for IT services business today, you need only look at SAP, Microsoft, IBM and Oracle. These companies are currently investing billions in the acquisition of companies and the development of applications to meet the demand for SMAC technologies.